The Impact of Framing Effects on Incentivized Creative Performance

Link al seminario: https://loyola.webex.com/meet/rede3c

Abstract: This study explores the impact of reward framing on creativity performance in closed-creativity tasks, specifically focusing on graphical and verbal tasks. Building on prior research highlighting the effectiveness of monetary incentives in fostering creativity, our experimental design disentangles the power of framing rewards as gains or losses. Our findings suggest that, in comparative terms, loss-framed monetary incentives exert a more pronounced positive impact on creativity performance than gain-framed incentives, particularly in graphical tasks. Loss-framed incentives do not affect performance in verbal tasks. Notably, loss-framed incentives does not undermine creativity performance in any case; instead, it may enhance it for graphical tasks. The study addresses critical gaps in the literature, emphasizing the task-dependent nature of creativity and the differential effects of reward framing across diverse creative abilities. The findings hold implications for innovation management, suggesting that framing incentives as losses can significantly improve creativity, especially in visually oriented tasks, contingent on well-defined objectives and clear task directions.

Asistencia presencial: Aula E1-1-01 Campus de Córdoba